Projects

Éditorial Luxury contemporary furniture

 

Mandate

Global – Complete range of luxury contemporary furniture for the international market + complete visual identity program of the company

  • Comprehensive study of the market and competition
  • Strategic positioning in the market of the products and the brand to develop
  • Messages to convey by the products and the brand establishment
  • Design & complete development of a new range of products
    • Industrial design
    • Development of new manufacturing processes
    • Electronics
    • Ergonomics
    • Virtual simulations
  • Development of a comprehensive visual identity program
    • Study of names
    • Brand image
    • Logotype
    • Marketing + writing tools
    • Corporate brochure
    • Photography
    • Web site
    • Trade show booth